While stuck at home today with a splitting headache, the radar went off with the launch of a new WA government website for the Buy West Eat Best campaign.
The domain selected shows that the state’s Website Governance Framework is at best a toothless tiger. The framework specifically mandates when selecting non .wa.gov.au is ok – and this campaign isn’t one of them.
Worse still, they have the .wa.gov.au subdomain and redirect it to the .org.au address.
And while on the subject of Government web addresses, why do agencies insist on selecting the longest domain possible which often repeats the geographic elements contained within the gTLD address.
KISS theory applies for address selection, if its too long its too hard to remember thus keeping people from reaching your site.