Tag Archives: perception management

Looking at government web analytics

25 Nov

Well, I had a very productive day in Canberra yesterday, having gone over for an event run by the Australian Bureau of Statistics on Web Analytics in Government. It was a full house, with even resident federal parliamentary tech evangelist Sen. Kate Lundy having to be turned down.

One of my favourite ways to take notes at these sessions is using mindmaps, with XMind being my tool of choice. I’ve not had a chance to do a unified map to link up the various speaker themes as yet, but there was quite a number of common themes across the spectrum. Speakers covered areas including how we’re doing it, highlighting the value analytics provides to government communication, and how much further things have to go to help agencies and stakeholders understand the value of communicating via the web.

Sadly, I needed to leave before the panel discussion commenced otherwise I would have missed my flight home. Reading Craig Thomler‘s (author of the eGov AU blog) twitter posts for the panel session, the discussion focused around if the needs of commercial and government analytics are any different. The panel of experts assembled, including Rod Jacka, Hurol Inan and others was split on the question with two either way.

So you can get an idea of what was discussed at the sessions, here’s my mindmaps from the day. They should provide you some good food for thought on the topics discussed and prod you into action. If you want the full XMind map files to reuse them, please drop me a line.

Apologies for the gallery below not providing the best way to lay these out, just trying to get them up as quickly as possible so they can be of use to people.

How do your customers feel about dealing with government?

29 Mar

Leave it to The Onion to make something this good:

Prague’s Franz Kafka International Named World’s Most Alienating Airport

Is this how your customers feel about dealing with government?